Hi, I'm Samson Southafeng. I am a dual-degree graduate candidate pursuing an MBA in Finance and an MPH in Epidemiology. My focus is on data-driven decision-making and operational optimization, which I apply to drive efficiency and innovation across healthcare and business environments.
Over the past several years, I have developed and led high-impact initiatives—from boosting gym membership engagement through targeted marketing strategies to improving clinical documentation workflows for hundreds of healthcare providers. My experience spans healthcare training, health data analysis, and financial risk assessment, allowing me to operate effectively at the intersection of health systems and strategic business planning.
Passionate about bridging gaps between data, health equity, and business performance, I aim to contribute to organizations that are committed to meaningful change and sustainable impact.
Transformed complex datasets to clear strategies accelerated decision-making and innovation across business domains.
Improved EHR workflows and training programs to streamline documentation and enhance clinical care efficiency at scale.
Built predictive models and portfolio risk assessments that enhanced investment outcomes and supported fiscal decision-making.
Created dynamic dashboards in R, Tableau, and Excel to deliver insights that influence strategic business decisions.
Led marketing campaigns and referrals that boosted retention and drove brand visibility across key digital platforms.
Analyzed population data to reveal health inequities and shape policies that support equitable community health outcomes.
I bring a unique blend of financial expertise and healthcare insight, using data-driven tools to support strategic decision-making, optimize operations, and drive measurable impact in business and public health environments.
Graduation: 2025
Concentration in applied epidemiological research, health equity, and data-driven public health policy.
Honors: APHA Kaiser Permanente Community Health Scholarship, Dean’s Scholarship
Graduation: 2025
Graduation: May 2018
Major: Biology | Minor: Psychology
Location: Vancouver, WA
Graduation: December 2011
Location: Vancouver, WA
Spearheaded brand awareness campaigns, increasing membership inquiries by 40%+. Led digital marketing strategies boosting social engagement by 25%. Created fitness content with trainers to grow community presence. Designed referral and seasonal promos leading to 15% higher retention. Managed feedback channels, email campaigns (35% open rate), and business partnerships.
Trained 150+ new hires annually in EHR workflows, improving documentation efficiency by 35%. Standardized onboarding processes to reduce training time by 25%. Built performance dashboards that cut onboarding errors by 15%. Collaborated with clinicians to optimize documentation accuracy and speed.
Conducted QA on 10,000+ patient charts ensuring compliance. Supported providers with documentation of 25,000+ patient encounters. Led EHR optimization initiatives, reducing physician workload by 15%.